PC Music is an aesthetic, art collective, and record label founded by producer A. G. Cook in 2013. It is defined by a distinct visual and sonic style that simultaneously critiques and celebrates the artificiality of pop music, consumer culture, and the internet. The aesthetic is characterized by its glossy, hyper-real, and often surreal digital imagery, which draws heavy inspiration from late 1990s and early 2000s corporate branding, advertising, and cyberculture.

Musically, the style is known as Bubblegum Bass , a genre that deconstructs and exaggerates the tropes of mainstream pop. It features high-pitched, often processed vocals, bright, jittery synth melodies, and experimental electronic textures. The fusion of this unique sound with a highly conceptual visual world has made PC Music one of the most influential cultural movements of the 2010s, laying the direct groundwork for the mainstream emergence of Hyperpop .

PC Music was launched by A. G. Cook in 2013 on SoundCloud as a platform for a close-knit group of London-based artists and producers. The label rapidly gained attention for its prolific output and its distinct, fully-formed aesthetic. Early artists like Hannah Diamond, GFOTY, and Danny L Harle were presented not just as musicians, but as highly stylized, conceptual pop personas.

The collective intentionally blurred the lines between art, music, and marketing. A key example was the 2014 project QT, a fictional pop star (a collaboration between Cook, SOPHIE, and artist Hayden Dunham) whose only song, " Hey QT ," was also an advertisement for a non-existent energy drink. This ambiguous relationship with consumerism became a hallmark of the scene. The label's influence grew exponentially through collaborations with mainstream artists, most notably Charli XCX, who enlisted Cook as her creative director, bringing the PC Music sound and aesthetic to a global audience.

The visual style of PC Music is an inseparable component of its art. It is a deliberate blend of high-production gloss with a DIY , internet-native sensibility, drawing inspiration from a nostalgic vision of the early digital age.

The aesthetic is characterized by its use of clean, polished, and hyper-real CGI. The imagery is often sterile and corporate, mimicking the look of stock photos, product advertisements, and the shiny, futuristic graphics of the Y2K era. This is contrasted with a raw, internet-centric approach inspired by early web design , such as custom-coded GeoCities pages and 2000s minisites. The label's signature color is #0000ff blue, the default hyperlink color, a choice made by A. G. Cook to root the brand's identity in the fabric of the internet itself.

Artists are presented as highly constructed avatars or personas. This is most evident in the work of Hannah Diamond, whose early press shots and cover art featured heavily retouched, almost doll-like images of herself that questioned the nature of authenticity in the age of social media. The aesthetic is a mix of minimalism and maximalism , combining clean lines and simple logos with glitchy digital textures.

The sound of PC Music, which is often referred to as Bubblegum Bass, is an experimental and deconstructed take on pop music. It is characterized by high-pitched, often chipmunk-like vocals that are heavily processed with Auto-Tune and other effects to sound artificial or robotic. The instrumentals are built from bright, shimmering synthesizer melodies, jittery electronic beats, and unexpected sound textures, such as metallic clangs or cartoonish sound effects.

The following artists and tracks are considered foundational or highly representative of the PC Music sound.